All rights reserved. Americans and Western Europeans have had a lock on unsustainable over- consumption for decades. But now developing countries are catching up rapidly, to the detriment of the environment, health, and happiness, according to the Worldwatch Institute in its annual report, State of the World Perfectly timed after the excesses of the holiday season, the report put out by the Washington, D. Approximately 1.
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As a result, industry spending on advertising to children has exploded over the past two decades. Parents today are willing to buy more for their kids because trends such as smaller family size, dual incomes and postponing having children until later in life mean that families have more disposable income. To effectively market to children, advertisers need to know what makes kids tick. For example, in the late s the advertising firm Saatchi and Saatchi hired cultural anthropologists to study children engaging with digital technology at home in order to figure out how best to engage them with brands and products.
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The media plays a big part in a teen's body image. Advertising in teen magazines and on teen television typically glamorizes thing models who do not resemble the average person. Media targeting teenage girls tends to emphasize the ideal of thinness as beauty. When you stop and think about the fact that the average height and weight for a model are 5'10" and pounds and the height and weight for the average woman are 5'4" and pounds it's easy to see why this creates a tremendous health risk for young girls.